PDF Ebook Personalized Digital Advertising: How Data and Technology Are Transforming How We Market By Diaz Nesamoney

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Personalized Digital Advertising: How Data and Technology Are Transforming How We Market By Diaz Nesamoney

PDF Ebook Personalized Digital Advertising: How Data and Technology Are Transforming How We Market By Diaz Nesamoney

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Sales Rank: #726403 in eBooks
Published on: 2015-03-31
Released on: 2015-03-31
Format: Kindle eBook

From the Back Cover
“Finally, a definitive handbook for the modern marketer. Having spent more than 20 years as a developer and then as an entrepreneur and CEO, Diaz Nesamoney has a uniquely instructive vantage point on the digital landscape. To that end, he has distilled difficult concepts into easily understandable morsels and done so in prose that is authoritative, accessible, and entertaining. For the neophyte, the book serves as an invaluable guide to the foundations of marketing and advertising; for the experienced marketer, the book provides a compelling look into the future of advertising. Equal part handbook and oracle, Personalized Digital Advertising is a definitive work for anyone who works in or is simply interested in the evolution of advertising. Don Draper would be jealous.”
--Gregg Colvin, Chief Operating Officer, Universal McCann

“The digital advertising revolution, now 20 years old, is finally on the cusp of achieving its full promise of truly personalized ad experiences at scale. ‘The right message to the right person at the right time and place’ is the oft-cited but rarely attained advertiser nirvana. Market conditions have changed dramatically in recent years, however, moving us tantalizingly close to its realization. Nesamoney makes the complex comprehensible and provides a lucid field guide for practitioners to understand, internalize, and practically deliver on this powerful promise.”
--Peter Minnium, Head of Digital Brand Initiatives, Interactive Advertising Bureau

“When it comes to using data to transform how marketers compete in a digital world, Personalized Digital Advertising is an excellent guide into the techniques and technologies that marketers need.”
--Omar Tawakol, GM Oracle Data Cloud, Oracle Corporation

A massive wave of data-driven personalization is sweeping through the world of digital marketing, finally enabling you to cost-effectively personalize marketing at scale. Now, writing for decision-makers and professionals in all marketing, branding, media, or creative roles, Diaz Nesamoney shows exactly how to drive maximum value from personalization.

This 100% practical guide demystifies today’s options--and tomorrow’s. Nesamoney helps you evaluate and apply breakthrough solutions for managing data, producing and serving ads, personalizing based on location, and much more. He also previews a wide spectrum of emerging opportunities, ranging from trigger-based media activation to cloud-linked wearable devices. You’ll learn how to use these solutions to achieve maximum relevance in all your messaging, all the time.

In an era where personalization takes only milliseconds, total personalization will soon be an absolute requirement. You can wait and then desperately play catch-up. Or you can read this book, deliver results from personalization now, and leave your competitors in the dust.

Minority Report was just the beginning
Welcome to the age of ubiquitous personalized advertising based on ubiquitous Big Data
Be your customer’s last point of pre-purchase influence
Personalize for today’s unpredictable customer purchase journeys
The elements of personalized digital marketing
All you really need to know about data, rules, events, and algorithms
Making it all come together in the real world
Real case studies, real results

About the Author
Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies. Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for personalized advertising. He was previously Cofounder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $4.5 billion market capitalization. Before founding Jivox, he founded Celequest, raised more than $20 million in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Celequest introduced the market’s first business intelligence and analytics appliance, a disruptive innovation that led to its acquisition. Diaz is a board member of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz is also a member of the Board of Trustees at the World Affairs Council. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India and is the holder of six technology patents.

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